More consumers are using their smartphones to search the internet. Google has revealed that in December 2011, mobile search ad requests were twice as high as they were in December 2010.Google’s revenue from mobile ads is expected to increase from $2.8 billion in 2011 to $5.8 billion in 2012. Continue reading
I know this isn’t the usual type of thing Zephyr Salvo blogs about, but being a child of the 80’s I couldn’t resist. Ferris Bueller for me, like millions of other people that grew up in the 80’s, was a game changer. Whether we realized it or not it taught us to think different about how we can make the most of our time on the most mundane of days. It taught us anything is possible if you put your mind to it, and more importantly, gave yourself permission to do it! Thank you John Hughes (R.I.P.), and thank you Matthew Broderick for having a good enough sense of humor to bring back Ferris, even if it’s for such a crappy cause (CRV, really?). Would still love to see a sequel some day, but this will do for now….
2011 brought growth in the social and mobile front, and 2012 is promising even greater growth of these two mediums. Get started generating leads in 2012 in social media and mobile marketing with these 5 trends: Continue reading
When writing content for the web, it’s easy to get lost in introductory sentences and long, boring paragraphs. Website visitors won’t typically read long pages of copy, so marketers have to be short and to the point to get the message across. Content for mobile should be even shorter. Mobile users are on the go. They are standing in line at the grocery store, waiting for a movie to start or even walking down the street. They are constantly distracted by emails and text messages, so they have an even shorter attention span than the desktop user. Continue reading
Exciting news for brands and marketers who reach their core audience through Twitter! On Thursday, the micro-blogging platform announced a major redesign and expansion to enhance user experience. This redesign includes Facebook-style brand pages. Continue reading
There are a lot of business owners out there struggling with the terms of Social Media today. They can’t quite grasp the terminology and remain absent to social media marketing. If you feel although you are having this trouble – here is what you can do about it. Continue reading
“Buy now!” “Act Fast!” “But wait, there’s more…” Ever seen these clever words speak out at you? These are all types of Call to Action techniques that can be used to promote or sell your product or service. They work for one reason, people will most likely than not – follow instructions. If someone is told to do something, they most likely will. Simple! Continue reading
The Holidays have kicked off but have you forgotten to “seasonalize” your Facebook?! It is important for your business to use Facebook to attract those Holiday shoppers! The number one tip for making the most out of the Holiday Season is to use value. People are not buying how they used to, so your product or service needs to be perceived as above and beyond what the customer would normally get for the price. Continue reading
Local Marketing has become increasingly popular for businesses these days, whether it is local news, events, deals, announcements, etc. it can be hard to reach such a broad audience all at once. That is where LocalVox comes in – your all in one, easy to use tool will publish to Facebook, Twitter, local sites, blogs and more. Continue reading
Google is more than just a search engine, it has actually become a necessity for businesses to operate successfully. Whether it is for a Gmail account, Google Adwords or a Google+ Profile – more often than not, one of these tools is being used for your business. The tool that is often overlooked and is most likely not being used is Google Alerts. Continue reading
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