Therapists and counselors help heal emotional issues and enhance lives. But most therapists have no one to help them enhance their business life, that is, their online business. Most therapists have a less than optimal online presence. There is just simply not much information focused at counselors to help them enhance their business by leveraging the Internet. But now there is.
Below are tips for therapists or counselors to maximize their online presence and do better business online.
1. Make Your Website Great
Your website is more than a living business card. It’s a summation of your education and experience. Visitors need to know your qualifications, that is, how good you are so present your best self through visual cues and comparisons. Build confidence in your service offering with clear, concise messaging describing why you are the best. Keep your paragraphs short and to the point. Avoid multi-syllyble words or technical terms that require a dictionary. Read your content out loud and then edit, then edit more. Consider adding a blog so you can demonstrate your knowledge by discussing relevant topics. Share research, insights and your expertise. A blog is a great way to add fresh content to a website while demonstrating your thought leadership in your area of expertise.
2. Use High Quality Images
This means even the photo of yourself should be high quality, taken by a professional. You are presenting yourself online and the visitor needs to see who you are, what you look like and if a connection will take place. Are you smiling or serious? Wearing a suit or yoga pants? Is the photo a selfie or taken by a photographer? Poor photography and other imagery makes you look like an amateur. Spend a few extra dollars for high resolution images and professional photography. This is an investment that will pay off for the long term.
3. List Your Site
It is recommended to list your site with insurance providers instead of directory sites. Often people check with their insurance providers to find therapists. This channel is better for business than directory sites.
4. Offer Online Engagement Vehicles
You’re creating a relationship with the visitor so be genuine and build a rapport. Most visitors on your site will learn about you in private as counseling is a very personal matter. They won’t be surfing at work or at the coffee shop. Your visitors will more than likely be at home, in private after work. So if they want to engage with you, the visitor will have to jot down your number and wait until they capture a private moment to call.
Why make your potential client jump through hoops to connect with you? Why make them engage on your terms? Rather, offer inviting engagement vehicles that allow visitors to connect, to communicate with you anytime. Offer visitors the ability to schedule an appointment online while in their easy chair or message your privately. For existing clients, offer the ability to pay online, anytime on any device. These simple engagement tools can enhance your online presence and further deepen the relationship with your clients.
For therapists, Zephyr Salvo LiveSite offers an easy and private way for your visitors to become clients. Zephyr Salvo LiveSite provides online scheduling that makes it easy for visitors to setup an introductory or followup counseling sessions anytime on any device.
Perhaps your first time visitor may have a question. Zephyr Salvo offers private messaging, too — right from your website. Try Zephyr Salvo LiveSite and see how you can increase online engagement 200% to 300% and enhance your online presence while building your business.